The client

Camoscio d'Oro


Camoscio d'Oro is a brand of Savencia Fromage & Dairy Italia S.p.A., the Italian subsidiary of the international group Savencia Saveurs & Spécialités, the world's No. 1 dairy products, present in 120 countries around the world with products of superior quality.

Servizi:

Website and Blog, Content creation, Visual design, Adv, Community management, Brand Awareness, Brand Identity, Digital PR


Pagine gestite:

  • Facebook
  • Instagram

The briefing

The need of Camoscio d'Oro is to create a real community that would gather around the core values of the brand and become its ambassador. Added to this was the need to develop the company's website, the brand's main instrument of institutional communication with the public, improving the customer experience and the usability of the contents.

The solution

In response to the needs Bewe has made a project that includes:

  • Creation of a community of "camosciati", a Digital PR project involving several food bloggers.
  • Several Digital PR activities that allowed to increase the organic coverage of Fanpage posts and to collect a patrimony of more than 240 recipes.
  • Restyling of the site and rejuvenation of the layout and shapes.
  • A continuous Community management activity

August 2018

151

Followers

10.567

Post Engagement

Copy, visuals, interactions and reactions

Engaging Audience