Discover how to set up and manage a successful Employee Brand Advocacy program

Employee Brand Advocacy programs leverage the power of positive word-of-mouth generated by employees, allowing the brand to reap significant benefits. This strategy goes beyond traditional marketing methods, as a successful Employee Brand Advocacy program will help you present yourself in an authentic and credible manner.

Read our guide to discover how:

1. set program goals and create a suitable content strategy
2. identify the initial Ambassadors and inspire their targeted involvement
3. sustain employee engagement and participation over time
4. measure the results of your Employee Brand Advocacy program