The client

Instituto de Turismo de Espan?a

The Spanish Institute of Tourism in Italy, deals with the promotion of the territory, and tourism in Spain. For this reason, it not only develops integrated communication projects, but also contests and gamification, useful to make people appreciate tourism in Spain, all year round!


  • Landing page creation
  • Gamification
  • Lead generation
  • Contest with prizes

The briefing

To develop and communicate a prize competition to promote the discovery of Picasso and his hometown: Malaga. Purpose of the initiative: lead generation.

The solution

A quiz with multiple choice questions to test users' knowledge of Picasso. With 4 correct answers out of 7, the contestant entered the list of possible winners. Prize? A weekend for two in the beautiful Malaga. Communicated within when? By Christmas! What better gift?
To participate you must register for a dedicated landing page (the user can decide whether or not to give consent to the use of data according to the new GDPR).



Data obtained


Site visits

Landing page, game page

Converting Audience