{"id":74106,"date":"2018-12-07T08:50:42","date_gmt":"2018-12-07T07:50:42","guid":{"rendered":"https:\/\/www.bewe.it\/portfolio\/chicco-artsana\/"},"modified":"2022-06-20T11:00:31","modified_gmt":"2022-06-20T09:00:31","slug":"chicco-artsana","status":"publish","type":"portfolio","link":"https:\/\/www.bewe.it\/en\/portfolio\/chicco-artsana\/","title":{"rendered":"Chicco Artsana"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;Overview&#8221;][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; row_name=&#8221;Il cliente&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_custom_heading text_color=&#8221;color-uydo&#8221; heading_semantic=&#8221;h6&#8243; text_font=&#8221;font-377884&#8243; text_size=&#8221;h4&#8243; text_transform=&#8221;lowercase&#8221; text_space=&#8221;fontspace-781688&#8243; uncode_shortcode_id=&#8221;806958&#8243; text_color_type=&#8221;uncode-palette&#8221;]The Client[\/vc_custom_heading][vc_custom_heading text_size=&#8221;fontsize-338686&#8243; text_space=&#8221;fontspace-781688&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; subheading=&#8221;A world market leader in baby products, Chicco is the true multi-specialist of the baby world, with more than 50 years of experience.&#8221; uncode_shortcode_id=&#8221;916597&#8243;]Chicco Artsana[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_column_text uncode_shortcode_id=&#8221;190417&#8243;]<strong>Services:<br \/>\n<\/strong><\/p>\n<p>Content creation, Visual design, Social adv, Community management\u00a0\u2013 Social Caring, Crisis management , Social listening[\/vc_column_text][vc_separator sep_color=&#8221;color-gyho&#8221; el_height=&#8221;1&#8243;][vc_column_text uncode_shortcode_id=&#8221;160235&#8243;]<strong>Managed Pages:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Facebook Italy, Spain, Portugal, France, and International\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-prif&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;Briefing&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_horizontal=&#8221;right&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243; column_width_pixel=&#8221;528&#8243;][vc_custom_heading text_font=&#8221;font-377884&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;500&#8243; text_space=&#8221;fontspace-781688&#8243; sub_lead=&#8221;yes&#8221; subheading=&#8221;The brand aimed to optimize the management of publications on the page, comments, and to ensure tracking of interactions. So that timely interventions could be made to settle any critical issues. In addition, an overhaul of editorial content was required in order to highlight better the brand&#8217;s values.&#8221; uncode_shortcode_id=&#8221;211320&#8243;]The briefing[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;73295&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;200&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;La soluzione&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_gallery el_id=&#8221;gallery-201282&#8243; type=&#8221;carousel&#8221; medias=&#8221;73300,73308,73309&#8243; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;3&#8243; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_nav=&#8221;yes&#8221; carousel_nav_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243;][\/vc_column][vc_column column_width_use_pixel=&#8221;yes&#8221; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243; column_width_pixel=&#8221;528&#8243;][vc_custom_heading text_font=&#8221;font-377884&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;500&#8243; text_space=&#8221;fontspace-781688&#8243; sub_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;188824&#8243;]The solution[\/vc_custom_heading][uncode_list uncode_shortcode_id=&#8221;415875&#8243;]<\/p>\n<ul>\n<li>Revision proposal of the style guide that would allow Chicco&#8217;s posts to be instantly recognizable.<\/li>\n<li style=\"font-weight: 400;\">Introduction of different theme headings that would allow a lot more empathy between the moments of life with the baby and the situations narrated by the brand.<\/li>\n<li style=\"font-weight: 400;\">Positioning the Chicco brand as the top of mind during the most salient moments of a child&#8217;s birth and growth.<\/li>\n<\/ul>\n<p>[\/uncode_list][vc_custom_heading text_font=&#8221;font-377884&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;500&#8243; text_space=&#8221;fontspace-781688&#8243; sub_lead=&#8221;yes&#8221;]Social media management[\/vc_custom_heading][uncode_list uncode_shortcode_id=&#8221;120212&#8243;]<\/p>\n<ul>\n<li>Implementation of preventive planning on a monthly basis for posts, so as to optimize the time for validation and publication of content.<\/li>\n<li style=\"font-weight: 400;\">The ticket system, essential to be able to track every interaction on the pages and allows direct communication between the Community Manager and Customer Care.<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-prif&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;Numeri&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;108197&#8243;]<span style=\"font-weight: 400;\">In a year<\/span>[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; 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